It’s the weekend – you have a date but everything in your closet is….well…let’s just say you’re not feeling it today.
One of my biggest struggles when shopping today is finding clothing items that are unique and that nobody else has.
You see the latest celebrity sporting your very own maxi dress, all the while thinking that you picked out something unique that no one has seen before.
There’s so much choice on today’s high street so why is it still so hard to find something different? With so many power house clothing companies taking over the industry, it is easy to get carried away with them.
Wouldn’t it be nice to find a style that’s truly unique and individual? While you may think it’s hard, it really isn’t nowadays.
If you share my pain, here’s a few independent brands I’ve found that offer something fresh and new.
This brand is certainly not for the faint of heart. Originating from Hong Kong, Edit aims to combine ‘one-part eclectic femininity and one-part relaxed ease,’ – resulting in oversized dresses, unique silhouettes and bold colors. I for one cannot get enough.
SEZANE is a fledgling online-only French brand will soon be your new go-to for chic basics with a twist. They’ve managed to achieve a laid-back Parisian aesthetic that embodies femininity, effortless style and classic silhouettes – but with a fashionable twist. Oh, and the shoes are really, really good…
3. Antony Morato
One for the boys, if you’re looking an on trend and unique gift for your brother, boyfriend or bestie, look no further that Antony Morato. Quickly becoming are now becoming more and more of home name, since their establishment in 2007, this luxurious brand has created a distinct look with Italian heritage. With a large range of t-shirts, jeans, shorts and shirts with both smart and casual styles available, this will be your new go-to brand for menswear from now on.
4. Rae Feather
Think classic shirts and shirt dresses, glorious fine knits and timeless outerwear. ‘With simplicity there is longevity’, is Rae Feather’s wonderful motto. Spotting a void in the market for staple, stylish pieces, in flattering well-considered shapes, great quality natural fabrics and yarns – at affordable prices – you’ll fall head over heels for this gorgeous brand.
If you love Erdem and Valentino but weep at the prices, this east London-based brand Self-Portrait will certainly put a spring in your step. Enchantingly pretty cocktail gowns, which can double as wedding dresses, slouchy trousers in evening fabrics and sexy tops make up this beautiful and affordable brand. 36-year-old Malaysian designer Han Chong is a graduate of Central Saint Martins is behind self-portrait, saying that he wants to make ‘beautiful clothes that aren’t crazily expensive.’
6. Mod Cloth
Do you like the old vintage style that’s chic and stylish? Well, that’s Mod Cloth wrapped into one. They carry casual weekend style clothes that’s stylish to wear and doesn’t look like your normal yoga pants and v-neck shirt.
The fit all body styles and even carry their 9-5 wardrobe of cute but professional style looking clothes for work. And above all, it’s budget friendly!
Wrapping it Up
Have I sparked some curiosity and excitement over these fabulous brands? I hope so.
The beauty of independent clothing brands is that their clothing isn’t mass produced, making them unique, timeless and individualistic.
It’s totally possible to find a wardrobe that’s totally individualized with these brands.
Any of the items can be exactly what you need, rather than having mass produced products that are following trends or are only produced in order to make money. Independent clothing brands are there for you to appreciate clothes and buy them because they fit you.